Nufit Corp. / Global Marketing Campaign
We had the privilege this year work on the global marketing campaign for a Los Angeles based company called Nufit Corp. They tried the impossible by reinventing the traditional dumbbells and they succeeded. They have create a product called the NuBells, which is the most advanced dumbbells on the market today. They did so by radically change the design for a product that has not change for the past few decades. With its circular shape, the Nubells become the first truly balance dumbbells on the market. Its shape allow you to make specific training movement that are impossible with traditional dumbbells. Here are their website for more info : http://www.nufitcorp.com We had 8 days to shoot over 12 locations with 10 models and all that in many areas around LA. We drove a lot ! We also wanted to have few sunsets and sunrise, so most shoot started at 5am in the morning ! We had a blast and we met some really rad people. Thanks to all the team. Love you all.
